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the New Normal – measuring how far client’s bravery (and budget) will stretch
Firstly, apologies for the lack of activity here in the last week or two, the result of being manically busy at work combined with a horse-so-lame-it-has-to-go-to-the-horse-hospital crisis. Anyway....
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The New Normal #2 – if it moves, research it
So, after looking at the New Normal of measuring client’s bravery and budget we move on to part two – attitudes towards market research. Desk research tools like TGI and Mintel are becoming...
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the New Normal #3 – shifting values
In my last (at least for now) series of observations about the New Normal, we come to consumer values. Yes, I know there’s an online movement to eradicate the term ‘consumer’, but to be honest I’ve yet...
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its apparently Positive Mental Attitude week – and its catching
A couple of weeks ago, one of the Account Directors who sits near me at work merrily declared that for the foreseeable future, all weeks would be now be designated Positive Mental Attitude Week. Since...
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Harder, better, faster, stronger
by gaptone on flickr Harder, Better, Faster, Stronger is my predication for what AgencyLife is going to be like – no, HAS to be like – if the industry is to adapt to the realities of life in 2010....
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There’s no such thing as normal or loyal anymore
I’ve come to the conclusion that we can no-longer talk about ‘normal’. Or ‘average’, ‘typical’, ‘loyal’, even ‘regular’ customers / shoppers / consumers / target audience. You see, the customer,...
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An ode to list writing – and why FMCG ad men should take note
If I ever get asked to speak at anything like an Interesting un-conference again and have to talk about another of my secret obsessions, I think I’d choose Lists. I love lists and I love list making....
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Northern agency Recession Watch
As a freelance, I inevitably get about a bit. So I hear an awful lot about how well (or otherwise) businesses and individuals round my way are doing. I can’t comment on the daily media stories about...
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more green shoots but also gatecrashers
I posted a few weeks ago about what I hoped were the first green shoots of recovery I’d spotted. And since then I’m pleased to report that the local firm who are fitting our new bathroom tell me their...
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it’s geting easier to recruit – but will they play along?
While moderating groups to cover off the qual for my own projects I’ve noticed that research attendance has gone up a lot in the last 9 months. I know we’re supposed to be coming out of recession, but...
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